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Simu Nordic AB has their activity placed in Övertorneå in the beautiful area of Tornedalen, in the north of Sweden. The Arctic Circle is crossing only a few kilometers from our company. The landscape is a great source of inspiration for our design and form.

In a beautiful old tradehouse from the end of the 1800-century our clothes are knitted in timeless, classical design. The old house has by the Swedish authority given a cultural preserve.

Our main businessidea is:
- to produce in Sweden
- to use high yarnquality of naturalmaterial
- to create models which are rather timeless and classical
- to create patterns which have some feeling/touch of the northern area.